Adidas Company in Sports Industry Coursework Example | Topics and Well Written Essays - 2000 words

Adidas Company in Sports Industry - Coursework Example To Adidas Company, putting too many efforts into the whole career thing and strict adhering to certain routines during life do not coincide with the overall expectations. Instead, the company is about passion and a belief that one should push own limits everywhere and all the times. It is sports as the foundation of everything that company does; it is about the redefining the benchmark for discovering and shaping the future; it is the fair play which creates the basis for company’s performance among similar businesses (Our expectations, 2015). All these considerations create the mission of Adidas Group as the company which strives to be the global leader in the provision of sports goods and the services of which are built on the passion for sports and a sporting lifestyle. Values of the company describe the desired culture, which are the promotion of sports as the foundation of all Adidas does, passion for constant moving, innovation and the improvement, the integrity approach based on such characteristics as honesty, openness, ethical and fair attitude toward others, and the understanding of the diversity of ideas, strengths and interests in building the company’s brands. At the same time, however, one should understand that vision and mission which are the visual part of the company’s strategy are different from the forces that embed innovation. According to (Dobni, 2010), innovation is premised on the market orientation, the creation of value and defining of the new opportunity space.

ACCOUNTING AND FINANCIAL MANAGEMENT 3 Essay Example | Topics and Well Written Essays - 2000 words

ACCOUNTING AND FINANCIAL MANAGEMENT 3 - Essay Example Also, ABF Plc. being a low geared capital structured company as Woolworth Plc, it would create the similar circumstances for assets exploitations in both companies. This is so as the basic idea of both companies is to protect their equity holders. The performance of Woolworth Ltd. is analyzed on basis of profitability and rate of return ratios. For the purpose of this analysis Gross Profit ratio, Net profit Ratio, Return on Total Assets (ROA), and Return on Equity (ROE) has been selected. Profit Margin ratios show the relation between profit and sales. Since profit can be measured at different stages, there are several measures of profit margin. The most popular are Gross Profit, and Net Profit ratio. The Rate of Return ratios, that are also performance analyzers, reflect the relationship between profit and investment. The Return on Assets ratio and Return on Equity ratio have used for the purpose so that a perfect performance analysis is made fro Woolworth Ltd. These ratios are calculated in attached annexure. The Gross profit ratio for Woolworth Ltd. has been impressive over the years. It has risen from 24.89% in 2005 to 25.03% in 2006 and finally to 25.32% in 2007. The basic reason for such steadily rise is effective use of operational resources by Woolworth Ltd., keeping pace with increasing turnover during this period. The company’s revenue is $ 42477.1m in 2007 as compared to 37734.2m and 31352.5m in 2006 and 2005 respectively. Normally it is seen that gross margins go down whenever there is a continuous increase in revenue. But Woolworths has maintained its cost of goods sold completely in control to reflect the increasing gross margins. The success shown by Woolworths in gross margins has been effectively repeated in net margins. The company’s net profit ratio was 4.15% in 2005, and that has risen to 4.56% in 2006, and to 4.19%. This is rise is good but the gap between gross profit and net profit is